Flutter's Internal
SEO & Digital Growth Partner

SEO, AI visibility, and content that drives growth. Built inside Flutter, faster than any agency.

Who We Are

iBus Services is Flutter’s in-house SEO, content, and AI visibility team, built on over two decades behind PokerNews and AssoPoker.iBus Services is Flutter’s in-house SEO, content, and AI visibility team, built on over two decades of experience from the teams behind PokerNews and AssoPoker.

Fully embedded within Flutter - no handoff friction
20+ years of SEO and editorial expertise in gaming and sports
Proven across languages, markets, and regulationsProven across multiple languages, markets, and regulatory frameworks
Compliance built in
Content that performs while staying inside the lines

Why Work With iBus?

We're not an agency. We are a capability built within Flutter. That changes everything.

Faster Execution
No delays. We understand the products, markets, and challenges from day one.
Commercial Alignment
Aligned with Flutter’s goals, not agency incentives.
Shared Data & Insights
No waiting for access or reports. We act on live insights.
Better Value
Agency-quality output without agency costs.

What We Deliver

We focus on the areas that drive measurable growth.

Our
Services

AI Search &
Visibility
Content Strategy
& Production
Interactive Tools & API Integrations
Video
Production
Multilingual Content
& Localisation
Link Building
& Off-Site SEO
SEO & Technical
Optimisation

Delivering Impact
Across Brands

Arguably the biggest global poker brand, offering online poker and live tournaments across the world.

One of Australia's biggest online sportsbooks, sports and racing betting across every major code.

The world's leading poker media brand, reaching millions of players across 10+ markets.

Strategic Partnerships

Our focus is Flutter brands, but we selectively partner with a small number of external businesses where there's strategic alignment and no competitive conflict.