The Account Manager will build and lead Paid Social, Display and PPC execution in different platforms. Is responsible for managing the Groups customer acquisition, reactivation and brand exposure through Social, Search and Media platforms.
This person will participate in building world class campaigns; plan, execute and report the marketing activities for PSP in line with the Group management approved Digital Marketing strategy and budget.
This person will recommend, test and implement new advertising technology relevant to drive PSP activities forward for the business and apply industry best practices to help deliver integrated digital campaigns.
Key Responsibilities:
• Plan, negotiate, buy, develop and manage global digital marketing campaigns with a large panel of websites and mobile applications, directly with media owners, through social platforms, search and programmatic platforms and through our mobile media agency (Standard display, Mobile, Digital Video, VOD);
• Manage day to day relationships with search engine providers, Social media platforms and Display networks in order to stay up to date on upcoming changes and trends;
• Control assigned budgets and devise ways of spending efficiently;
• Hands on media planning, media buying and media analysis, the role involves constant optimization of global and local campaigns to meet CPA based goals;
• Define and implement marketing strategies to promote all our web properties (mobile and desktop) : familiar with prospecting, remarketing strategies as well as existing player reengagement strategies;
• Own campaign performance and report on performance;
• Bid management - ensure bids are successfully made to achieve optimum placing of our products online;
• Test creative messaging, landing pages and campaigns to optimise performance continuously;
• Compile and report on campaign effectiveness, including competitive landscape, KPIs and recommendations on opportunities for growth;
• Gathering actionable data from various sources and report to different stakeholders to help ensuring consistent and continual optimization of paid search campaigns;
• Use data to drive decision making process;
• Collaborate with teams across the company to ideate, influence and implement initiatives that will promote the mobile App and desktop software to current and potential customers;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, day partying, and other facets of paid search in accordance with Business Units goals;
• Manage and execute creative process underpinning the advertising strategy;
• Keeping up to date with innovations in digital display advertising and better ways of targeting mainstream gambling audiences.
Skills and Capabilities:
• Deep knowledge of digital marketing across Display Medias, PPC, Facebook, Twitter and emerging Social platforms;
• Strong background on Mobile Marketing;
• Proven experience in managing complex PPC campaigns with a history of driving ROI for the business;
• Relevant Digital Marketing experience, and/or Global Marketing Campaigns execution;
• Knowledge of UI/UX;
• History of building and managing successful internal and external client and partner relationships;
• Advanced negotiation skills;
• Proven knowledge of budget management for execution of, retargeting, mobile and social media marketing campaigns;
• Excellent communication, project management and presentation skills;
• Excellent numeric skills and attention to detail;
• Ability to effectively multi-task in a deadline driven atmosphere;
• Ability to clearly and effectively articulate thoughts and points;
• Committed with a continuous focus on Group goals and achieving positive results;
• Capacity to work effectively in a highly complex, diverse, changing environment.
Company offers:
An exciting opportunity to be part of a dynamic global organization and work with experienced professionals. You will discover a high performing, driven and supportive working culture and outstanding developmental possibilities to increase your potential.
Before applying please read iBus Media Recruitment Privacy Notice carefully.
Apply For This Position
